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  • 2025,  Research Notes

    HPE Ramps Up Networking, Automation And Observability At Discover 2025

    June 30, 2025 /

    Hewlett Packard Enterprise celebrates its tenth anniversary this year, and the company’s recent Discover annual user and partner conference in Las Vegas served as a showcase for its past decade of accomplishments, as well as the ten-year anniversary of its acquisition of Aruba in 2015. The event also served as the debut for HPE’s new brand mark, refreshing a stodgy and text-heavy logo by incorporating a variation on Hewlett Packard’s iconic green badge that is meant to appear open to the future. HPE’s future is decidedly agentic in its focus, as evidenced by Discover’s overall theme and the race for the company and other IT infrastructure providers to capitalize on…

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